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Digital Marketing

What is Digital Marketing?



Marketing strategy is the use of the Internet , electronic devices, social media, internet sites, and other platforms to attract more customers. Any marketing analysts believe digital marketing to be a totally different endeavour that needs a new way of treating consumers and new methods of knowing how customers act relative to conventional marketing.


Fundaments of Digital Marketing


Digital marketing content fundamental concepts include:

  • Digital marketing introduction
  • Optimization of the search engine
  • Research Web
  • Internet publicity
  • Marketing in emails
  • Marketing of social media
  • Mobile commercialization
  • Internet video and online PR ads
  • Web analytics and calculations
  • Integrate your contact with your marketing
  • Guidelines on Legislation

Comparison of Digital Marketing



Traditional Marketing Digital Marketing
Communication is unidirectional. Means, a business communicates about its products or services with a group of people. Communication is bidirectional. The customer also can ask queries or make suggestions about the business products and services.
Medium of communication is generally phone calls, letters, and Emails. Medium of communication is mostly through social media websites, chat, and Email.
Campaigning takes more time for designing, preparing, and launching. There is always a fast way to develop an online campaign and carry out changes along its development. With digital tools, campaigning is easier.
It is carried out for a specific audience throughout from generating campaign ideas up to selling a product or a service. The content is available for general public. It is then made to reach the specific audience by employing search engine techniques.
It is conventional way of marketing; best for reaching local audience. It is best for reaching global audience.


6 thoughts on “Digital Marketing”

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