In simple words , it means a method to boost the popularity of the website for specific consumers and the brand. SEO stands for “optimization process of search engines.” The higher the exposure of your pages in the search results, the more exposure you will be paid to your company and to draw potential and current clients.
Importance of Search Engine Optimization (SEO)
The goal of SEO is to attract the highest traffic on a web site by putting it on top of the results of a search engine. Search engine Optimization SEO is used by organisations and individuals to optimise their web site and content exposure in order to increase traffic and business. Firms also employ experts in organic traffic to execute those techniques. Organic traffic spontaneously appears on a website and not because of paying search activities , for example pay-per-click (PPC)
- Search Engine Optimization ( SEO) is a means of placing a URL or website at the top of the result of a search engine.
- SEO is a means of enhancing the exposure of its websites and of its organisations for enterprises and individuals.
- Search engines use keywords and expressions, formulas, web site notifications and the page hierarchy, and web site language clarity.
How Search Engine Optimization Works (SEO)
SEO is a form of digital marketing which is specifically designed to boost the search results on websites like Google , Yahoo and Bing for a website. Search engines are the most regular vehicle in connection to transportation of organic (non-paying) traffic to a website that makes SEO extremely efficient.
Search engines will also see a search engine version rather than the consumer and thus rate the site lower. Cloaking uses all the keywords & techniques needed to make a site appear rich in knowledge and useful on the surface, but it does not really give the user value.